More than one billion people use Instagram every month, and roughly 90% of them follow at least one business. This means that, in 2021, using Instagram for business is a no-brainer.
In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. Updates of new business tools, features and tips in the app have become pretty much routine. It can be a lot to keep track of though, especially if running an Instagram business account is only one aspect of your job.
Learn how to use Instagram for business, from setting up an account from scratch to measuring your success.
Tags: Instagram Followers ,Buy Instagram Followers ,Instagram Likes , Buy Instagram
Instagram Marketing is recognized as one of the marketing ways, especially in recent years, has grown dramatically. Perhaps it can be said today, a major part of individuals chooses this way to buy and sell their products. Instagram, as a great platform for marketing, has been able to attract many businesses and today is one of the communications channels for the purchase and sale of goods.
Instagram marketing is known as one of the marketing methods that has grown and expanded especially in recent years. It can be said that today, the majority of people choose this way to buy and sell the products they want. As a great platform for marketing activities, Instagram has attracted the attention of many businesses and today is one of the communication channels for buying and selling goods.
Some of Instagram tricks
1: Use Instagram Reels
If you’re not sharing to Instagram Reels in 2021, you could be missing out on a huge opportunity for your brand or business!
Reels, Instagram’s newest video feature taking center stage of the new main navigation bar, is a way to record up to 30-second video clips set to music on Instagram.
With Instagram choosing to put Instagram Reels at the forefront of Instagram, there is a significant push to have users browse and share Reels more often in 2021.
Reels can be found in their own separate tab on individual Instagram profiles (and also on the Instagram Explore page!).
Similar to TikTok videos, Instagram Reels have the chance to go seriously viral. Instead of users only seeing Reels from the accounts they follow, users will see Reels from all accounts. This is a major game-changer.
Sharing your Reel to both your feed and the Explore Page is an incredible way to increase your reach way beyond your followers — and possibly go viral doing so!
There are so many creative ways you can use Instagram Reels for your business!
And since Reels is a new feature, it’s a good idea to jump on the bandwagon now while competition is still low, especially since Instagram is giving extra prominence to Reels on users’ main feed and the Explore page.
Instagram Guides are a way to promote specific posts around a theme or topic, and for a brand, this is a great way to highlight specific product releases or to curate its favorite posts. For influencers, the possibilities are nearly endless with things like top places to visit, best croissants in the city, or favorite products you just have.
2. Instagram stories
As you already know, Instagram can also elevate your business and sales with its stories feature. Though they’re generally available for only 24 hours, you can save them as highlights and keep them accessible forever.
Each highlight can include up to 100 stories and you can create a beautiful highlight cover and add visual influence to your Instagram feed.
Debuting in 2016, Instagram Stories have become increasingly popular with the platform’s users. In fact, according to Socialbakers data, brands post more stories than regular feed posts.
So, not using Instagram stories for promoting your business means you’re simply missing out, and hacks that can take your stories to the next level are easy to implement. You just need to try its many features such as stickers, hashtags, locations, polls, countdowns, etc. In addition, you can use other Instagram features such as Live or IGTV using Instagram IGTV strategies.
Nevertheless, key things about Instagram stories hacks should be met. For instance, you should create a content schedule for your stories and keep up with it regularly so that your followers expect you at a specific time(s) of the day. This is remarkably good for keeping them engaged with you.
A number of Instagram stories apps can make story posting and design easier for you. Remember to check them and choose the best based on your needs.
3. Using different fonts is one of Instagram Tricks
Whether you are writing a short or a long caption, using different fonts can be an attention-seeking trick for your posts. Add variety to your text by using bold, italics, or stylized fonts.
This is especially useful when you want to draw attention to a specific word or phrase in your caption. For instance, if you want to make a call for a new giveaway, you can use a different font to highlight the Free Giveaway. Or, you can invite your followers to attend your events.While Instagram unveiled new fonts for Stories in 2020, you still need a tool for unique fonts in captions, so try boldtext.io or igfonts.io.
4.Finding great royalty-free images
Do not have a rich source for photos? Fed up with copyright limitations? Well, there are several solutions.
One of the most popular is Unsplash, a professional bank of free photos that can be used without violating any copyright rules. All you need to do is to search the website and search your keyword for which you want a photo. The result will be loads of high-resolution free photos.
Similar sites include Pixabay and Pexels. If you’re looking for something more off-the-wall, Gratisography is the place to go for unique, free images.
5. Analyze your results
One of the best Instagram for business tips we can give you is to dig into your Instagram analytics regularly. If you want to gain more followers, keep your audience engaged, and promote your business on Instagram, you have to monitor how your content performs.
Instagram’s built-in analytics tool, Instagram Insights, is a solid start but can only be accessed via mobile. Plus, you’ll need to open up each individual post to check on key metrics such as likes, comments, shares, and saves.
If you want to dig deeper and look at the analytics on a desktop, you’ll need third-party tools. For example, Buffer ‘s analytics can help you track trends, compare post performance, and build custom reports around the metrics you care about the most. Remember those goals we talk about earlier? Custom reports can help you keep an eye on them.
￼Buffer’s analytics will create social media reports for you.
Keep in mind that metrics only matter if they tell you something valuable. Likes are great for an ego boost, but is that why you’re using Instagram for business? You’ll gather more actionable insights if you look at metrics that tell you what motivates your fans to keep coming back to your content and paying for your products or services.
Let’s say you create a tutorial video on IGTV. Saves and shares tell you that people find the tutorial useful and want to return to it, while likes are more passive. However, if you’re running a brand awareness marketing campaign, likes and new followers are valuable success metrics. When analyzing results, you have to put them into the context of what you hope to achieve.
6. Know your audience
A little preliminary research can help you figure out who you can best reach when you’re thinking about how to market on Instagram. For example, our post on Instagram demographics shows that:
The most active Instagrammers are between 18 and 29.
More urban residents use Instagram than their suburban peers.
you need to define your target market so you can create content that speaks directly to that audience.
This will also become critical when it comes time to choose targeting options for your Instagram ads.
7. Optimize your profile
In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
That’s a lot to ask from a small space.
Fortunately, you also get a few other fields on your Instagram profile to showcase what your brand is all about and make it easier for people to find you. These include:
Your name: 30 characters, included in search.
Your username: AKA your handle. Up to 30 characters, included in search.
Your website: A clickable URL you can change as often as you like.
Category: A business feature that tells people what you’re all about without using up bio characters.
Contact info: Tell people where to find you.
Call-to-action buttons: Give Instagrammers a way to interact with you directly from your profile page.
Tourism Vancouver does a good job of making the most of all the fields the profile has to offer .
8. Write great captions
Your brand voice is just as important as your brand look. Like your visuals, it should be consistent across posts.
Instagram captions can be up to 2,200 characters long, so you can use them for everything from a quick quip to detailed storytelling. That said, only the first two lines of text appear in news feed without tapping more.
Since people tend to scan captions rather than read them thoroughly, you want to get all the important information into those first two lines. In our post on the best caption length for every social network, we recommend the following Instagram caption lengths:
Organic posts: 138–150 characters
Instagram ads: 125 characters
If you’ve got more to say, go ahead and say it. But make sure the extra text is worth it.
National Geographic is the classic example of long-form Instagram content. If you can match their level of storytelling, don’t be afraid to go long.
- Sheth, J.N., Sharma, A. (2005). “International e-marketing: opportunities and issues, International
- Marketing Review”, vol. 22 no. 6, 2005 pp. 611-622 DOI 10.1108/02651330510630249
- Barefoot, D., and J. Szabo. (2010). “Friends with benefits: A social media-marketing handbook”. San Francisco: No Starch Press.
- Burmaster, A. (2009). Global faces and networked places. Retrieved from https://nielsen.com/nielsenwire/wpcontent/uploads/2009/03/nielsen_globalfaces_mar09. pdf
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