HOW TO EXPEND OUR BUSINESS IN SOCIAL MEDIA
Social media marketing is marketing channel with the most impact on your business. According to recent research by HubSpot, roughly 90% of marketers confirmed that using social media for marketing increased business and brand exposure. In parallel companies can gain benefits through social marketing: they can achieve a better understanding of the customer needs and then they can build effective relationships with customers. Although social marketing is a common concept in business, there is a few numbers of people aware of its effective role in marketing. Social Marketing is a known term but not all the people know what it is exactly and what are the opportunities from it. Social network marketing can be very advantageous for businesses.
Key words: Instagram followers, Facebook followers, buy Instagram followers, buy Facebook followers, buy Instagram likes, buy Facebook likes
The core of any business is the customers, and social networking represents an opportunity to build even closer and more profitable relationships with customers. For companies to achieve the measurable commercial benefits, they must plan their activities in social networks for better control and measurement. The correct behavior can also change the way in how the companies consider their customers. Social media includes a variety of applications that, using technical terms, allow consumers to „„post,‟‟ „„tag,‟‟ „„digg,‟‟ „„blog,‟‟ and etc. This content created by social media is a type of newly generated resource for online information that is created, spread, and used by consumers desiring to educate each other about products, brands, services, and problems (Xiang & Gretzel 2010). Examples include Facebook, Instagram, Digg, Twitter, LinkedIn and etc. This paper intends to find how social software can be used to improve the marketing and to survey how social software can be used effectively in enterprises.
- Social Media Marketing On Facebook and Instagram
- 38 billion monthly active users
- 96% of active user accounts accessed the social network via a mobile device
- 40% of consumers said that they watch the most videos on Facebook
- 65 million small businesses have Facebook Pages
- 74% of marketers say they use Facebook more as part of their brand’s social strategy
- 1 billion monthly active users
- 500 million daily active Instagram Stories users worldwide
- 37% of US Internet users are on Instagram
- 68% of Instagram users visit the platform daily
- 65% of marketers say they plan to use Instagram more as part of their brand’s social strategy
To wrap a nice bow around it, Instagram is better for direct marketing: engaging with customers, spreading awareness, showcasing new products/services, comparison shopping, and influencer marketing. Furthermore, Instagram is a powerhouse for the under 30 demographic, especially teens.
Facebook, on the other hand, remains the best for visibility with older age groups, as long as you’re using paid advertisements. It’s also worth noting Facebook makes it easier to funnel users to a third-party site like an online store. Instagram prohibits link sharing in posts and comments, and any outside links appear in your bio only; the extra steps required to visit your site make it harder to generate traffic.
The question isn’t which social network is better. The question you have to ask yourself is how can your company use each one to reach your audience and grow your social media presence.
Instagram Stories usage
Stories are a big deal on Instagram. They let you share the moments of your day, without saving them to your profile. The following social media statistic shows us the number of daily active Instagram Stories users, which has increased from 150 million to 500 million in January 2019.There’s a bunch you can do to make your Instagram Stories more engaging, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience.
Facebook is the Market Leader
Buy followers and likes
It’s not easy to try and find the best places out there to buy Facebook likes and followers from. One thing that we are sure of, though, is that if you are just starting out with your Facebook page, you’re going to need all the help that you can get.
There is nothing quite like getting an initial boost if you are still a small page and need to try and connect to the right target audience, but finding the right site to outsource this type of engagement can be a job in itself.
This is why it’s always worth doing your research so that you can find the best sites there are not only going to provide you with high-quality engagement but are also going to protect the integrity of your account.
Facebook is the Market Leader
Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Active users are those that have logged into Facebook during the last 30 days. Interestingly, Facebook was also the first-ever social network to surpass the one billion active user mark, reaching this milestone in the third quarter of 2012.
Keeping this social media statistic in mind, you need to know how you can make the best out of your resources. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach. If you’re thinking of posting on Facebook make sure you are up-to-date on how their algorithm works so you reach your best audience.
Instagram Stories usage
Stories are a big deal on Instagram. They let you share the moments of your day, without saving them to your profile. The following social media statistic shows us the number of daily active Instagram Stories users, which has increased from 150 million to 500 million in January 2019.
There’s a bunch you can do to make your Instagram Stories more engaging, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience.
Social networking sites and applications are the source of almost inexhaustible views of clients and situations, and the challenge is to control this information in an appropriate manner and in a meaningful way for the company and that brings real benefits for them. Therefore, it is advisable that business do not ignore the opportunities to jump in to spread out and her customer base.
References of HOW TO EXPEND OUR BUSINESS IN SOCIAL MEDIA: Facebook. (2012). Facebook policies. Retrieved from https://developers.facebook.com/policy/  Helmsley, S. (2000). “Keeping Custom,” Marketing Week (UK), 23 (7): 39-42.  Universal McCann. (2008). “Power to the people social media tracker”. Retrieved from http://www.universalmccann.com/Assets/wave_3_20080403093750.pdf https://en.99designs.nl/blog/business/instagram-vs-facebook-marketing/  https://www.influencive.com/23-best-sites-to-buy-facebook-likes-followers-on-the-market/
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